Brands are always on the lookout for tips and tricks for a TikTok marketing strategy. One of the top goals of a TikTok marketing strategy is to get views to translate into more paying customers. Social media is difficult to navigate, we agree, but it’s not rocket science to gain more views on TikTok. This blog has your back and will teach you some basic tips on how to get more TikTok engagement through views.

Top 3 Ways to Get More Views on TikTok

Surely the quickest way to get views is to get TikTok followers. But here are some other ways, which may take longer, but if you combine them with bought TikTok views, they’re sure to become a bulletproof marketing strategy.

  1. Optimize Your TikTok Account

TikTok Account

When you design any social media page or strategy, you must give it the same importance as designing a homepage for your website. If viewers are interested in your posts, they’ll go to your account to look for more. A viewer might even stumble upon your page through Suggested Accounts, making your profile a reflection of your position in the industry and your brand personality. Here are some quick tips on optimizing your TikTok profile.

  • Make your profile a “TikTok business account”
  • Use your brand logo as your display picture
  • Make sure your TikTok bio contains relevant links to your store
  • SEO is important on TikTok too, add relevant keywords to your Insta bio
  • Use the accurate brand name as your TikTok account name.
  1. Set Up A TikTok Business Account

There are many benefits to setting up an official business account on TikTok and here are some of them–

  • TikTok analytics
  • TikTok ads
  • Story links
  • Content scheduling features
  • Product tagging
  1. Using Your Logo as Your TikTok Display Picture

Your display picture is one of the first things your potential customers will see on the app. Your display picture will help set you apart from other brands and give you brand recognition. Brand logos can convey relevant messages to your audience. As a brand, you must have spent countless hours crafting the logo, down to the last details, so that your core values are communicated. Making your display picture your logo might seem like a small aspect of a TikTok strategy, but it’s quite important.

  1. Adding Relevant Links in Your Insta Bio

TikTok allows accounts to put only one clickable link in their bios. It can be quite complicated as previously you would have to switch out the links everytime your brand launched a new product or campaign. But now, there are many ways to utilize that one link. You can harness the power of link in bio tools such as Linktree which help create an online dictionary of links to help potential customers find your latest products.

  1. Adding Relevant Keywords to your Profile’s Bio

Your bio needs to communicate what your brand is all about. You can use relevant keywords in your bio so that our account shows up in relevant cusomer searches. For example, you are a vegan restaurant, and want to promote your restaurant on the app’s interface. You can add “vegan restaurant” to your bio so that when your potential customers look up the keyword, they’ll come across your account.

2. Understand the TikTok Algorithm

TIk tok

Understanding the TikTok algorithm is not rocket science the way it ma seem sometimes. It’s not as mysterious and can be quite simple when you take a close look into how the app promotes content on user’s explore pages and feeds. You can get more views on TikTok based on your content and understanding the algorithm. The algorithm depends on–

  • How you engage with other TikTokmers on the platform
  • Follower activity. How your followers and potential customers use TikTok
  • Your activity. How you use TikTok.

To get more views on your TikTok posts and profile, make sure your content is designed the way your competitors have. You need to use the same topics for TikToks, keywords, and hashtags in your posts. If you have a business account on TikTok, you can track TikTok insights to adjust your content marketing strategy to fit the algorithm. However, we must remind you that you can’t outsmart the app’s algorithm.

3. Customize Your TikTok Posts

tik tok

The quickest way to gain more views, engagement, and impressions on your TikToks and posts, you need to harness the power of a specific niche. That niche needs to be related to your specific industry and your posts need to be customized for your targeted audience. For example, taking the previous example, if you are a vegan restaurant, your niche needs to be food-related.

Your posts may include high-quality photos and videos, which surely makes for a great start. But you can only gain more views and followers if your content reflects customer values, educates and entertains your audience, and solves pain points. You need to think about what kind and format of posts and TikToks can help you stand out in a crowd of competitors.

Now you may ask, how can a brand customize posts? The best way to customize your TikToks and posts is to research your targeted audience. Look into your best-performing posts and TikToks to figure out what your followers want to see the most. You can also experiment with different post and Reel formats and ideas to explore new, engaging content. Lastly, the most helpful tip is to schedule your posts for when your follower base is online.

4. Wrapping Up

We hope this blog helped you understand how to increase views on your TikTok profile. Make sure you practice these simple tips and tricks, and you’ll create a bulletproof TikTok marketing strategy. In summary, here are the tips to keep in mind to help grow engagement for your brand.

  • Create quality content
  • Interact with your audience
  • Collaborate with influencers
  • Share user-generated content
  • Create a TikTok business account
  • Experiment with different Reel ideas and post formats

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